Formulate strategy to eliminate commodity rivalry

The Solution

Our main purpose is to encourage healthy living that aligns with the brand’s tasty and healthier sugar option to the market. 

Sugar products are a commodity, a daily need. To make it different from the other products, we utilize the additional vitamins to make it stand strong without having to compete with similar products. Additionally, by making it the brand that cares about people’s health, GulaVit answers the need of many people to consume healthy and good quality food products.

To bring the concept to life, we use modern and unique illustrations for the packaging. We create a few sets of illustrations that portray outdoor activities that are fun, healthy, and positive. Aside from that, we also use bright colors to emphasize the difference from the other packaged sugar products in the market. The color and illustration combinations are utilized to show the product variants. When shown on the supermarket shelf, together they create an interesting appearance and a powerful story that connects each variant. 

We know how important every single area of the packaging is, so we ensure to make use of the back panel space to inform the benefits of the vitamin variants of the product with fun illustrations.