Completing the Natural Botanical Story
We’ve worked with Pigeon for many years, and this time we were entrusted with designing the packaging for their new maternity care range.
This product line is an extension of their existing sub-brand, Natural Botanical, which was previously focused solely on baby care. The maternity range completes the Natural Botanical lineup by supporting mothers as well, staying true to the brand’s natural and gentle positioning.
In line with the Natural Botanical concept, we designed a product that strongly conveys a sense of nature. However, since this is intended for adults, the design needed to feel more mature and serious while still maintaining visual continuity with the baby care range. We also incorporated a subtle clinical aspect to reflect the science-backed ingredients in the formulations. This scientific approach is illustrated on the custom icon and the back panel, showcasing how these ingredients work on the skin.
The final result is packaging that feels refined, clinical, natural, and safe, strengthening the overall presence of the Natural Botanical brand.
