Simplifying complex packaging structure
Responding to the growing demand for high-quality spare parts in the automotive industry, Hustone has launched a new range of products. We focused on creating a design that emphasizes their quality, from the logo to the packaging.
Inspired by the shapes of spare parts and robust machinery, the logo conveys strength, reliability, and excellence. The choice of intense green and indigo colors sets Hustone apart from competitors that typically use blue and red hues.
Their diverse product range comes in various sizes, making it essential to develop a comprehensive packaging design system. Our main challenge is to create guidelines that allow Hustone to easily apply this system across all product sizes and categories.
We started by defining the product categories to create a structured packaging system. Next, we focused on how to incorporate graphic elements, size proportions, positioning, image style, and product information on each package. Our goal is to provide clear guidelines for their team while preserving the unique features of the packaging design. This packaging guideline system enables the client to produce their packaging more efficiently while maintaining brand consistency.
