Gentle Comfort in Eco-Friendly Care
In line with its commitment to sustainability and the Pigeon concept of "Celebrating babies the way they are," Pigeon introduces its latest series of bottle cleansers—an environmentally friendly and safe option for babies. We designed the packaging with a focus on simplicity and charm, featuring adorable illustrations that highlight the use of eco-friendly materials.
The signature wave shape, known as the “Celebration Wave,” is a hallmark of Pigeon's branding and is seamlessly integrated into the design, creating a unique visual identity. Additionally, the packaging incorporates icons with a consistent style, adding a cohesive touch. The overall simplicity in the design, color, and illustrations effectively conveys the softness and biodegradable nature of the formula. The back panel outlines the product's many benefits. A gentle pastel turquoise color offers a soft feel, promoting safety and reinforcing the Pigeon Bottle Cleanser as the ideal choice for eco-conscious parents.
