Nature inspired fashion brand
Naranaya draws inspiration from the intricate patterns and beauty of nature to offer a range of chic and casual clothing for women, crafted from high-quality materials. From apparel to canvas bags, the brand aims to infuse new life into the Indonesian fashion industry.
We developed the brand's concept and design elements, including the logo, packaging, and business cards. For the color palette, we selected a calming sage green, which reflects the brand’s natural, classy, and elegant essence. To enhance the design, we incorporated abstract textures inspired by nature, such as wood, plants, water, and air, creating a consistent, unique, and harmonious brand identity.
The logo features an organic font that creates a flowing pattern. When combined with other design elements, it captures the simple yet natural cohesion of the brand's voice.
Their empowering tagline, “Express your divine beauty,” is designed to boost women's confidence through beautiful and comfortable clothing and to encourage self-appreciation of their natural beauty. Naranaya is a brand that empowers women and celebrates nature's beauty with a distinctive style.
