Designata

After successfully entering the B2B international organic market for several years, Manna Corporation has decided to launch its new retail brand, Manatura, to expand into the B2C market. Manatura specializes in producing and distributing premium, organic, and natural agricultural products. Given the rising demand for healthier food options, now is the perfect time for Manatura to offer organic products to consumers.

Having previously designed Manna’s corporate identity, the company trusts us to refresh both the visual and communication identity for Manatura. This includes their logo, packaging, website, and e-commerce platform, all focused on the B2C market. The name "Manatura" is inspired by Manna, which means "food from heaven," and "Natura," representing the natural ingredients of their products.

We designed their logo, packaging, and website, ensuring that the e-commerce site emphasizes the B2C aspects. The primary target market consists of upper-class consumers who prioritize their well-being. Selecting the right color combination is crucial to conveying the premium and organic quality of the products at affordable prices. The golden color in the logo reflects this premium quality. Along with a simple yet clear overall design, it highlights the natural benefits and the inclusivity of the products. The use of hand illustrations emphasizes the organic nature of their offerings. We maintained the same color scheme for both export and retail packaging to ensure a consistent brand voice.

Manatura holds both national and international organic certifications, which demonstrate its commitment to providing genuine organic products. We made sure to display this certification prominently on their website homepage and packaging to create a strong first impression. With a minimalist yet premium design, coupled with a firm commitment to offering ongoing organic products, we effectively communicates its brand message and invites everyone to embark on a healthier journey.