Branding is about adapting and evolving with the times
Laksana is one of the largest bus coachworks in Indonesia, boasting over 40 years of experience in the industry. As a family-owned business, it is now managed by the third generation. Since 2012, Laksana has entrusted us to rebrand their identity as an innovative bus coachwork builder and to develop their brand communication.
Recognizing that Laksana is an ever-growing and evolving company, we chose the tagline “Infinite Innovation” to encapsulate the company’s vision. This tagline serves as the foundation for their visual identity and communication across both offline and online platforms. To align with this theme, we created a modern and sophisticated logo along with their company profile, stationery, website, and brochure.
We aimed to reflect Laksana's quality through their brand persona, selecting a dark-toned color palette and bold fonts to represent the masculine, strong, modern, and elegant bus designs they provide. This approach distinguishes them from their competitors. By utilizing their website and social media, along with participation in automotive exhibitions, we effectively communicated the brand with consistent messaging, successfully capturing the attention of the bus community. It is crucial for bus coachwork builders to cultivate a loyal fan base, and we can confidently say that Laksana has developed a passionate following. With consistent brand communication, enhanced product quality, and enthusiasm from the bus community, Laksana has established a significant presence in the industry. As a result, they are trusted to undertake major projects from both the Indonesian government and international institutions.
Branding must evolve with the times, so we regularly update and refresh the brand image and communication across all their online and offline channels to keep pace with changes. Additionally, we assist in designing their booth, calendars, and any materials needed for their annual exhibition events. For us, branding is an ongoing process—a way to build trust and grow together with our clients.
