Celebrating history with genuine action and good deeds
The Jakarta Cathedral celebrated its 120th anniversary in July 2021. We were entrusted with designing the logo, social media templates for the entire year, as well as the guidelines, posters, and banners for this event.
The theme for the 120th anniversary is to encourage the congregation to spread love and kindness. This aligns with the message that KAJ (Keuskupan Agung Jakarta) has shared, inspired by a verse from Acts 10:38: “And He went around doing good.” This serves as a wonderful reminder of Jesus’ good deeds throughout His life.
We designed the event logo to visually convey this meaningful message. The number "120" is incorporated into the logotype using a modern font to demonstrate that the Jakarta Cathedral is evolving and adapting to the changing times.
We focused particularly on the number “0” by adding an illustration of a hand spreading colorful dots, representing the kindness and love that can be shared. There are many ways to perform good deeds, no matter how big or small, whether within the church or in our surroundings. What truly matters is the genuine intention behind these actions.
The hand illustration on the number “0” symbolizes the infinite nature of kindness and love. Spreading these qualities has no timeline—the act of love continues without pause, regardless of the circumstances.
To help their team maintain a consistent visual identity throughout the year, we created a special guideline. This guideline includes information on how to use the logo, the appropriate color combinations, and detailed instructions to assist them in putting all the elements together. This design carries a powerful message: even the smallest good deeds can make a significant impact.
