Elevates the visual identity that fits the target market
Starting as a street stall, Bebek Kaleyo has climbed in its success to become one of the biggest restaurants in Jakarta. Like the name, the main dish they serve is duck, but they have other menus that are just as good. Their goal is to serve tasty yet affordable food with a nice, comfortable place to complement the experience.
Branding is an ongoing process. Along the way, the Bebek Kaleyo brand is growing and developing. Hence, we redesigned their visual identity following their growth. This is the second time we have rejuvenated the Bebek Kaleyo brand, including its key visual, menu, website, and packaging.
The challenge:
With the price they have, their target market is the middle-lower class. We want to create something that shows how affordable their product is without looking cheap. The competition in the F&B world is not only about selling food but also their brand concept and interior design, creating an intense rivalry between each brand. Bebek Kaleyo has upgraded its interior appearance, so it’s time to refresh its overall visual identity, maintain its existing consumers, and gain a younger target market.
The solution:
Our main focus on this project is to create a strong visual identity that can represent their witty style of communication and to be easily remembered, especially to their target market. With such colorful key visuals, it gives a pleasant experience to their consumers. It also makes their brand more attractive and dynamic.
We choose colorful themes with their food ingredient illustrations to show their joyful style. We make sure that the bright and warm color combination in the design can represent their everlasting vision, everyone deserves to enjoy good quality food without spending too much.
