Pigeon Baby Packaging Design

We have the opportunity to redesign Pigeon Baby's packaging, a trusted baby care products from Japan. This is a good opportunity, and at the same time, also an exciting challenge for us, because Pigeon brand has been long enough in the market and has a very strong brand awareness.

Challenge for this project is the limitation of color for bottle printing process, only 4 colors without gradation.

We design a special Illustrations of mother animal with the baby animal to show the concept of 'caring', with a positive-negative form to overcome the limitation of color. Animal illustrations and its colors are used as a differentiator of product variants in this packaging system. Overall design shows a high quality and reliable product.