Hustone's Brand Identity & Packaging Design

Spare parts cannot be separated from the development of the automotive industry. Due to the need for qualified spare parts, the client launched a new brand, Hustone.

For this project, we started from the brand identity design, packaging, and its design systems. A contrast and sturdy design give the impression of tough, reliable, and qualified products.

Since the products are very diverse, a guideline is needed to design the packaging. Designing a packaging guideline system is a challenge of this project. We determine which graphic elements should appear in the package, size proportions, and position and hierarchy to display product information. Guidelines should be easy enough to be understood without reducing the uniqueness of the pre-defined packaging design.


Project: Brand design and packaging Hustone

Year: 2019

desain kemasan & logo Hustone