Dumont Cakes Identity

Brand rejuvenate, Personal business that grow bigger.

The old logo only represent cupcakes as their main product. Since its product shifting to special cake, customized cake with special technique, they need new identity.

We rejuvenate the old logo, using elegant handwriting with detail that shows the premium and handcrafted cake. We put the artist name and change the description: CAKE ARTISTRY to show the different with another cake shop. We keep the yellow color as their identity, and make it more mature with the stripes.