Cahaya Dinamika Persada Corporate Identity
We had assignment to rebrand companies of Ligo Group, one of them is Cahaya Dinamika Persada as known as CDP. Our inspirations from the sun, since the company's name is "cahaya". Cahaya is very bright, it has light dispersion. It is so bright that light up all things in the world and become one of the main power, it represents the spirit of CDP as one of the largest plastic cup manufacturer. The logo symbol is very dynamic, bright, and strong represent the company vision to always grow and become the leader in the market.
The logotype is very short from the initial company name, as it been recognize in the market. The logo is intended to be apply on the bottom of the cup, and become the signature for their product.