Bawang Plastik Brand Identity & Packaging

We design the identity (product logo) and packaging for Bawang plastic bag, which is a product of PT. Unggul Plastik, main distributor for many products of plastic bag.

CHALLENGE
The challenge is to design the identity and packaging with minimum production cost for traditional and modern market, yet it has to be standout in crowded market. Plastic bag competition in the market quite tight, and price is the main factor of buying.

SOLUTION
We produce a brand that is simple and well known by market. With only one colour in the packaging, we pick red colour which makes it outstanding and stunning compared to other plastic bag brands where it put in pile at plastic appliance stores. And the user experience design helps Bawang became one of the market leader in plastic packaging.