Designata is an integrated branding agency, graphic design, logo design, website design, photography, digital branding, and packaging design based in Jakarta. Delivering Beautifully Crafted Projects with Passion.

And we are designated to thrive your business.
Because we believe Good Design brings Good Business.

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Pigeon Baby Packaging Design

Prolog:
We have the opportunity to redesign Pigeon Baby's packaging, a trusted baby care products from Japan. This is a good opportunity, and at the same time, also an exciting challenge for us, because Pigeon brand has been long enough in the market and has a very strong brand awareness.

Challenges:
Challenge for this project is the limitation of color for bottle printing process, only 4 colors without gradation.

Solutions:
We design a special Illustrations of mother animal with the baby animal to show the concept of 'caring', with a positive-negative form to overcome the limitation of color. Animal illustrations and its colors are used as a differentiator of product variants in this packaging system. Overall design shows a high quality and reliable product.